Platform Beer Co. announced today that it is expanding distribution to the Indiana Market with draft offerings beginning this week. Select four and six-pack cans will follow in May. Platform is partnering with Craftroads Distributing to sell in markets throughout the state.
The Cleveland-based brewers said in a press release that they will initially launch in the market with seasonal canned offerings such as their Peach Crusher Berliner, Project Session IPA w/ Citra Hops, High Brow Barista Coffee Pale Ale and Amy Passionfruit Apple Ale, to be followed by other special can releases throughout the year.
Platform VP of Sales Matt Subel said the decision to enter the Indiana Market was based on an opportunity to expand the reach of the brand while still staying close to home.
“Markets such as Indianapolis have become craft beer hubs,” said Subel. “We feel our approach, utilizing ever-changing styles and the use of unique ingredients, will fit well into this already rich brewing community.”
Partnering with Craft Roads “was a perfect match”, continued Subel. “Their level of experience, attention to detail, and passion for the business is impressive. More than anything, they understood who were are as a brand, our company ethos, and how it all fit into the Indiana Market. We couldn’t be happier.”
Platform plans to be on draft during April at the following locations: Pearl Street Taphouse (Jeffersonville), Fickle Peach (Muncie), Harry’s Kettle Saloon (Wabash), Trion Tavern (New Haven), Pint Room (Carmel), Ralston’s (Indianapolis), Beer Geeks (Highland), and Blind Owl Brewery (Indy).
The expanded distribution news caps a week of exciting news for Platform, which was named the 35th fastest growing small and independently owned brewery in the country last Tuesday by the Brewers Association.