Award-winning brewery finder app to offer new rewards for users.
COLUMBUS, Ohio – The Ohio Craft Brewers Association’s App, Ohio On Tap, which is available on iPhone and Android platforms, is entering its second year, and the trade association is looking to give loyal users more reasons to take another tour of the state’s craft breweries.
The OCBA trade group announced in a press release Monday that on July 16th, they will roll out a new set of passport rewards for users who visit ten Ohio breweries or more. In the app’s first year, users could earn merchandise rewards for visiting 25, 50 and 100 breweries, and a special grand prize for visiting all breweries listed in the app. Now you’ll get a prize with as few as 10 stamps. The 25, 50, and 100 thresholds remain, and new prizes have been added at the 75 and 125 levels as well.
Ohio saw explosive growth in the number of breweries in Ohio in 2017, with over 60 opening. OCBA has decided to award users who collect 150 stamps the current prize for visiting all participating breweries. That prize included an OCBA Enthusiast membership, a hooded sweatshirt, insulated stainless steel growler and more. There will in turn be a new prize for completing the entire passport, which currently consists of 180 breweries: winners will receive a personalized plaque, a set of limited edition T-shirts from OCBA events (Winter Warmer Fest, Six One Pour and Ale-O-Ween) and recognition on the ohiocraftbeer.org website. Good luck completing that… you’d have to visit a new brewery every two days over the course of the year.
New this year is the addition of OCBA’s Drink Beer Made Here Ohio flag, a reward for Ohio On Tap users who collect 125 passport stamps. The flag has been displayed on stage by medal-winning Ohio breweries at the Brewers Association’s World Beer Cup and Great American Beer Festival competitions.
The app has been downloaded by 17,000 craft beer lovers to date. Users earn points by visiting participating Ohio craft breweries and getting virtual passport stamps within the app. Like many regional brewery traditional style passports that are printed on paper, participants have one year to amass points and redeem them for prizes. The trade group stated that since the app was launched in May of 2017, 18 users have completed the entire passport. That’s a lot of miles on those folks odometers.
Ohio On Tap earned an Ohio Travel Association RUBY Award for best mobile app of 2017. The RUBY Awards, sponsored by Ohio Magazine, recognize outstanding achievements in marketing, advertising and public relations from Ohio’s travel industry each year.
The full list of Ohio On Tap passport rewards is below:
10 stamps – Drink Beer Made Here die-cut Ohio flag sticker
25 stamps – Drink Beer Made Here embroidered patch
50 stamps – Drink Beer Made Here trucker hat
75 stamps – Drink Beer Made Here T-shirt
100 stamps – Drink Beer Made Here tin bar sign
125 stamps – Drink Beer Made Here Ohio flag
150 stamps – Enhanced Enthusiast Member Package (membership card, hoodie, bottle opener, Ohio-shape die cut sticker) + insulated stainless steel growler
Tour complete – Personalized plaque, OCBA Signature Event T-shirt collection, $50 online store credit, recognition on ohiocraftbeer.org