Platform teams up with local soccer club for new canned beer release

Platform Beer Co. of Cleveland announced today that they are collaborating with local Soccer Squad Cleveland SC on a new beer. Orangeaid, a sessionable sour ale brewed with fresh orange and electrolyte salts, will be available in limited distribution at the end of August. A release party at the Lorain Ave Tasting Room on August 24 from 5-8pm will serve as the official kick off for the beer. Cleveland SC players will be on site to meet fans and talk soccer.

“When considering style choice, we thought it would be good to make something athletes would enjoy. We read about the use of electrolytes salts and immediately it was something we wanted to try”, a member of the brew staff said in a press release.

Platform has acted as a sponsor for the soccer club’s inaugural season. “Our club is fortunate to have several strong corporate partners and supporters behind us, including our Official Brewery of Cleveland SC, Platform Beer Company.  Our partnership with Platform has been tremendous throughout our inaugural season. Cleveland Soccer Club is excited to see a customized beer in stores and bars across NE Ohio to help us gain new fans of the team and Platform’s growing community of beers and sours. We are confident the Orange Aid collaboration beer helps our fans and supporters continue to celebrate Cleveland Soccer’s progress anytime” said Sam Seibert, Owner and General Manager of Cleveland SC.

The can design closely mimics the popular Gatorade sports drink with the familiar multi colored lines found on most Platform cans combining to form a thunderbolt reminiscent of the one used in Gatorade packaging and branding. The beer itself clocks in at 4.2% ABV and 4 IBUs.

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